This is called demoralization. What they are doing is not targeting us. They already know targeting the current gun culture is a battle they are not going to win. What they are doing is targeting our children and their children. They are taking the gun culture out of the market so we see less and less Gun related T.V. shows, Magazines, and websites.
This goes along with the Soviet tactic of indoctrinating children (remember when Eric Holder was saying we need to change the mindset about guns so less people want them?) Those of us who are already in the trenches have their backs against the wall. The purchasing power of the private gun ownership sector will out bid anything they throw at us so they are trying to go around us. This has been a long time coming and will continue to occur in the far future. Why do you think they won't even let kids say "Gun" at schools and then hide behind school shooting for their reasoning?
This goes to show that we aren't losing they are trying to stack the deck against the future generations. Just remember "Democracy has no chance of survival unless the media does its job!" That is exactly why they have been putting the media in their pockets for years. This is just another example of that.